Lowrance® Offers New Low Price on HDS LIVE Displays and ActiveTarget® Live Sonar

Tulsa, Okla. – Lowrance, a world-leader in fishing electronics since 1957, is offering new, lower pricing on HDS® LIVE™ displays and ActiveTarget® Live Sonar beginning today. The new prices include:

• Previously $2,099, HDS LIVE 9, no transducer is now $1,599
• Previously $2,199, HDS LIVE 9 with Active Imaging 3-in-1 is now $1,699
• Previously $3,349, HDS LIVE 12, no transducer is now $2,649
• Previously $3,449 HDS LIVE 12 with Active Imaging 3-in-1 is now $2,749
• Previously $4,899, HDS LIVE 16, no transducer is now $4,099
• Previously $$4,999, HDS LIVE 16 with Active Imaging 3-in-1 is now $4,199
• Previously $1,649, ActiveTarget Live Sonar is now $1,249
• Previously $6,649, Dual HDS LIVE 12 Boat in Box is now $5,749
• Previously $5,549, HDS LIVE 9 & 12 Boat in Box is now $4,699
• Previously $2,749, Elite FS 9 and ActiveTarget Bundle is now $2,099

HDS LIVE is the heart of the Ultimate Fishing System and provides complete integration from bow to stern. Compatible with HDS LIVE displays, Lowrance’s revolutionary ActiveTarget Live Sonar provides anglers immediate feedback on how fish are relating to structure and reacting to a lure presentation, letting them know if their approach is working or if it is time to change things up to get fish to strike.

For more information on these savings, please visit www.lowrance.com.